Starbucks signs an agreement to sell the Best Coffee brand in Seattle to Nestle. Purchased by Starbucks in 2003, Seattle's Best Coffee was a big hit when Borders Bookstores closed. It lost nearly 475 stores after the liquidation, and about 100 now remain in North America. SEATTLE Starbucks sells its Seattle's Best Coffee brand to Nestle for an undisclosed amount.
While before that meant bakeries, healthy foods and coffee brands, all at different prices, today the beverage giant has returned the concept to its main mission of being a coffee shop that its customers love to visit. Nestlé, of course, first partnered with coffee through its Nescafé and Taster's Choice brands, and has since expanded to include Nespresso and Blue Bottle, a coffee chain in which it holds a majority stake.